Monday, March 12, 2007

How to Choose Right Keywords For AdWords

If you are into AdWords / CPC Advertising, then finding profitable keywords is your first priority. There are many paid tools which can make your life really comfortable and your campaigns really profitable. But let me talk about free tools first.

Ok, we had a very nice tool offered by Overture Yahoo at http://www.pixelfast.com/overture/ but it has been taken off recently and no longer available. However, keyword search volumes can be found out by various Overture Yahoo resources like
http://inventory.overture.com/d/searchinventory/suggestion/
http://inventory.uk.overture.com/d/searchinventory/suggestion/
http://inventory.nl.overture.com/d/searchinventory/suggestion/

Google has come out with their own keyword suggestion tool at
https://adwords.google.com/select/KeywordToolExternal

This facility offers:

- Suggestion of alternate keywords
- keyword search volume
- cost and ad position
- estimated search volume trends
- possible negative keywords

If you are really intrested in knowing how much your competitors are paying for your keywords, you have to do a lot of analysis by exploring facilities offered by Google and Yahoo as you are setting up your Ads.

If you want to put your money earnings on auto pilot, I suggest you go for Keyword Elite

Visit www.10by10guide.com for great tips and resources for making your campaigns a success in AdWords & AdSense.

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