If you are using Google AdSense or any similar program for earning revenue from your web site, then it is high time you realise the secrets of earning high Click Through Rate hence high revenue from your web pages. If you keep following points in mind then you may be able to increase your revenue appreciably.
1. Use alt attributes for img tags. AdSense can't interpret images without captions and alt attribute. Keep images to minimum.
2. Place same type of content on a single page to get more contexually relevent ads.
3. Choose keywords with higher CPC.
4. Just have the right amount of content on your web page.
5. Keep the page width in mind. Cater for people who still keep their screen size to 800x600 or less. Avoid need for horizontal scrolling.
6. Refresh Page content Regularly.
7. You need to tweak your ads in terms of positioning regularly till a page design that gives you the best CTR.
8. One major positioning issue is context. Position your Ads in such a way that they are contextually relevant and generate a high revenue.
9. Donot overload your web pages with Ads.
10. Choose intelligent ad design/placing of ads.
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