Its a really big news. Google's PPA is in Beta testing stage now and may soon be available to all the AdWords & Adsense advertisers. Pay-per-action advertising is a new pricing model that allows advertisers to pay only when specific actions that they define are completed by a user on their site, rather than paying for clicks or impressions, advertisers can choose to pay when a user makes a purchase, signs up for a newsletter, or completes any other clearly defined action that they choose.
Pay-per-action ads would show up on publisher sites in the Google content network, and publishers can choose specific pay-per-action ads that are relevant to their site to run in new ad units that they create.
This is definitely going to change the way advertising has been going on over the net. Well, advantages and disadvantages of this policy as of now are anybody's guess. You can visit http://services.google.com/payperaction/FAQ for more details.
Your comments on advantages and dis-advantages of this system are welcome.
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